How to select box type?

How do businesses choose the box type according to the product?

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1. Match according to product characteristics

(1) Fragile articles (such as jewelry and watches):

      Recommended box type: drawer box(stable protection)+flip cover box(ritual display).

      Lining suggestion: EVA+silk veneer, shock resistant and luxurious.

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(2) Display products (such as business cards and artworks):

      Recommended box type: book shaped box (cultural attribute)+magnetic box (modern sense).

      Design highlights: brand logo and story are embedded in the inner page.

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(3) Luxury and fast moving consumer goods (such as clothes and stationery):

      Recommended box type: folding box (cost control)+drawer box (fun unpacking).

      Process upgrade: local UV printing or cold ironing LOGO to improve texture.

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2. Select by brand positioning

(1) Classic luxury brands:

      Strategy: double door box+lid and base box, strengthening the sense of solemnity and history.

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(2) Fashion luxury brands:

      Strategy: magnetic box+drawer box, integrating scientific and technological elements or street culture.

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(3) Art co branded brand:

      Strategy: lid and base box+book shaped box, deep integration of art IP.

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3. Design according to user experience

      Pursue the sense of ritual: double door box (opposite design)+heaven and earth cover box (thick re opening sound).

      Emphasis on convenience: magnetic box (single hand operation)+folding box (light and easy to carry).

      Need interactivity: drawer box (hidden mechanism)+book box (AR/VR content implantation).

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Future trend: collision between box and technology

Smart packaging: LED screen is embedded in the box, and consumers can unlock the brand story when opening the box.

Modular design: detachable inner support, one box for multiple purposes, reducing resource waste.

The choice of luxury packaging box type is the micro embodiment of brand strategy. By accurately matching product characteristics, brand positioning and user experience, businesses can not only enhance the added value of products, but also build emotional connections with consumers. In the future, with the breakthrough of material science and digital technology, box design will usher in more possibilities for innovation, and the magic of "the moment of opening the box" will become an eternal arena for luxury brands.

About Shanghai Xianrong

Since our inception in 2008, we have focused on providing high-end packaging solutions for the global luxury market, empowering brands with ingenuity and sustainability. We have built a full-chain vertically integrated service system from design, engineering to production, providing one-stop packaging solutions for the world's top luxury brands, and have obtained FSC, ISO 9001, ISO 14001 and BSCI certifications. In the future, we will continue to go deep into the luxury packaging industry to help global luxury brands deliver extraordinary value. We look forward to working with you to create a new chapter in luxury packaging.

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